The goal of the Creative/Marketing Council is to bring together members in public relations, marketing, graphic design and advertising to develop programs and promote the positive image and abundant resources and presence of these industries in Westchester.

1. The Marketing Mall is a half-day conference featuring sessions on marketing strategies and trends, multicultural diversity marketing, internet marketing, advertising, public relations. In addition, an expo will showcase industry-related businesses.
2. Educate members about effective Creative/Marketing practices through a series of articles in Westchester Commerce.
3. Share resources and information about the industry.
4. Spotlight services of individual members.
5. Develop strategic alliances among members.